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Work · Concept redesign

Townie Supply Co.

A small-town New England clothing brand started by local barbers. We gave it a store that feels like walking the aisle.

Business
Clothing brand
Location
Hudson, MA
Pages
Home, Shop, Story
Type
Concept redesign
Townie · concept preview
Townie concept homepage: Everyday essentials, inspired by the East Coast
Townie concept homepage on a phone

What we built

A store that feels like walking in.

  • Colour-block hero where each tee floats in on its own colour
  • A clothing rack that turns each tee to face you as you browse
  • A hat wall styled like a real store aisle
  • Quick view on every product, with the store's real prices and sizes
  • Every Shop button goes to their real store
The Chickadee tee floating on a blue colour block
The Chickadee tee floating on a blue colour block
The Original Six tee on a gold colour block
The Original Six tee on a gold colour block

Concept redesign built by HomeReachAI LLC. Not the brand's official store.

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